Summertime Chi will have you playing hooky from work and running the streets spending every coin you have, OK. After a fantastic lunch with a homie, she needed to run over to Lululemon for some athleisure pieces to take on her upcoming trip to PR. Against my better judgment, she dragged me, kicking and screaming, into the, what I thought at the time, racist, retailer.
Immediately I was greeted by this cold and bold bizzo, Rachel, who happened to be the Manager of the store on Rush street. Rachel, as soon as she saw the unenthused look on my face, quickly whisked me over to the dressing room to try on a pair of leggings. Now I’m a big girl, what can I fit in here I wondered, NOTHING, right? She insisted they would fit, gave me a size 12, and waited right outside the door to admire her recommendation. I put on a $128 dollar pair of leggings and I was slurped into them like a sausage in a casing.
Not only was I impressed with the fit of the leggings, but I was gobsmacked by Rachel’s customer service and assurance that they are an inclusive brand. Her nonforceful but pleasant approach was transformative, it sparked my love affair with Lululemon.
The best thing about Lululemon’s products is that they are made by Athletes like Yoga trainers, professional runners, and technical experts. Because they know what they need in a product, they design the products according to the functionality. Lululemon makes amazing pants for Yoga and Running. They are super technical. What athletes need in the clothing is; it should be anti-bacterial, anti-static and anti-stink.
Body positivity with Lululemon
The brand encourages people to feel ready, take on the day and make it healthy and happy.
The first yoga pants made by Lululemon in 1998 was a simple item, just a blend of Nylon and Lycra. Today, there are more than 11,000 kinds of Yoga-specific pants available at retailers worldwide.
Before 2000, the leggings craze was ending and the casual dress was growing in popularity. Just 17 years later, U.S imports of Women’s yoga pants surpassed those of jeans for the first time ever. Every year in the U.S., $48 Billion is spent on this activewear, Says the U.S Census Bureau.
Today, at the retailer’s Vancouver HQ; The R&D team comprises 50+ Neuroscientists, Physiologists, and Mechanical Engineers as well as textile workers.
“We had such a great thing at Lululemon, built on a culture that could have only happened in Vancouver.“ – Chip Wilson (Lululemon Founder)
It has not all been smooth sailing for the company. In 2013, Lululemon recalled pants that were too sheer due to a manufacturing error. The subsequent destruction of the pants resulted in a loss of $67 Million. Wilson resigned after saying that “Lululemon’s pants don’t work for some women’s bodies. He apologized a week later.
Lululemon gives back to society
“We’re a values-based company with a mission to create components for people to live long, healthy and fun lives. Carrying out our mission is only possible with a healthy planet and thriving company; we’re taking steps to reduce our footprint across all areas of our business while also creating a positive, lasting impact in the world. Our sustainability vision is to elevate the world from mediocrity to greatness by embracing social, environmental and economic health in every part of our organization and in all our global communities. We are working to be part of an elevated world that operates within nature’s boundaries and provides for human needs everywhere on Earth.”
Lululemon thrives to reduce greenhouse gas emissions and bring sustainability with efficient water usage. It annually reports its water and carbon emissions to the Carbon Disclosure Project. It is committed to meet the needs of specially-able people. It also fosters an organizational culture with Independence, Dignity, Equal opportunity and Integration.
Lululemon’s Gets Real
When looking for Brands We Love, I take my time to learn everything about a company and what they are doing to make a difference to ensure they align with our idea of a dope-ass brand. Below is a short video that’s part of Lululemon’s series, Yoga Changed My Life. It’s a fantastic way to bring health and wellness knowledge to many groups of people in a relatable way and one of the many reasons why Lululemon is a brand we love!
“It’s for me to see you as human, that’s Yoga.” -Peace Coleman