The Power of Animated Explainer Videos for Business

Nov 28, 2023


Welcome to Bonomotion, your leading advertising and video/film production agency specializing in animated explainer videos. In this article, we will explore the immense power of animated explainer videos for businesses and how they can help you stand out from the competition.

What is an Animated Explainer Video?

An animated explainer video is a short, engaging, and visually appealing video that succinctly explains a product, service, or concept. It combines captivating visuals, compelling storytelling, and clear messaging to communicate complex ideas effectively. These videos are typically 60-90 seconds long and are designed to capture the attention of your target audience from the very beginning.

Why are Animated Explainer Videos Important for Businesses?

1. Increased Conversion Rates: Animated explainer videos have the ability to captivate and engage your audience like no other medium. By incorporating a compelling call-to-action and showcasing the value propositions of your business, these videos can significantly increase conversion rates.

2. Improved Search Engine Rankings: Search engines love high-quality, engaging content, and animated explainer videos provide just that. By correctly optimizing your video with relevant keywords, titles, and descriptions, you can improve your website's search engine rankings, driving more organic traffic and potential customers to your business.

3. Enhanced Brand Awareness: With the attention span of internet users decreasing every day, it's crucial for businesses to quickly and effectively communicate their value proposition. Animated explainer videos condense complex information into easily digestible content, making it easier for your audience to remember and share your brand.

How Animated Explainer Videos Benefit Different Business Categories

Advertising Industry:

For advertising agencies like Bonomotion, animated explainer videos serve as a powerful tool to showcase the creativity and expertise of their team. These videos can be used to explain their services, provide case studies, and demonstrate their unique selling points. By incorporating stunning visuals, catchy scripts, and strategic storytelling, advertising agencies can leave a lasting impression on their prospects and clients.

Video/Film Production:

In the video/film production industry, animated explainer videos allow businesses to highlight their technical capabilities, creative storytelling, and attention to detail. These videos can showcase previous projects, highlight the team's expertise, and outline the production process in a visually engaging manner. For video/film production companies, animated explainer videos are a valuable marketing tool to attract new clients and establish credibility in the industry.

How to Choose the Right Animated Explainer Video Agency

When selecting an animated explainer video agency for your business, it's essential to consider the following:

  1. Expertise: Look for an agency with extensive experience in creating animated explainer videos. Check their portfolio and client testimonials to assess the quality of their work.
  2. Collaborative Approach: A good agency should be willing to collaborate with you, understanding your business goals, and translating them into a compelling video script.
  3. Strategy and Distribution: Inquire about the agency's approach to video marketing and distribution. They should have a clear strategy to maximize the reach and impact of your video.
  4. Customization: Each business is unique, and your video should reflect that. Ensure the agency can create customized animated explainer videos that align with your brand identity.
  5. Cost and Pricing: While budget is a factor, it's important not to compromise on quality. Find an agency that offers a balance between affordability and top-notch video production.


Investing in an animated explainer video produced by Bonomotion, a leading animated explainer video agency, can bring immense benefits to your business. From increasing conversion rates to improving search engine rankings and enhancing brand awareness, these videos have the power to drive the success of your marketing campaigns. Choose an agency that understands your business objectives and has a strong track record of creating stunning animated explainer videos. Contact Bonomotion today to take your business to new heights!